Session Description: Podcasting is a dynamic tool for expanding your personal brand and income potential. Whether your goal is to launch your own podcast or to utilize the influence of podcast guesting, it's crucial to comprehend the key components that contribute to the success of this medium. We'll delve into the fundamental aspects to ponder from both the hosting and guesting perspectives.
As a podcast host, you'll need to make several considerations regarding the format, target audience, content, consistency, platforms, and strategies for optimizing your reach.
If the idea of hosting a podcast seems daunting, you can still harness the potency of podcasting by making appearances as a guest. We will guide you on how to become an exceptional podcast guest that can attract, engage, and convert clients. Being a guest entails several factors, such as catching the interest of podcast hosts, delivering captivating interviews, building a fanbase, promoting your features, and nurturing relationships.
Learning Objectives:
1. Participants will understand the potential of podcasting as a tool for personal brand development and income growth and recognize its key components for success.
2. They will learn how to plan and host a podcast, including decisions related to format, target audience, content, consistency, and platform selection, as well as strategies to maximize reach.
3. Attendees will master the art of guesting on podcasts by discovering how to attract the attention of podcast hosts to delivering engaging interviews.
4. They will develop skills to cultivate a loyal audience, promote your podcast appearances, and build sustainable relationships with listeners.
5. Attendees will better understand how to utilize the podcasting platform—whether as a host or a guest—to attract, engage, and convert clients effectively.
Bio:
Meg Rentschler, MSW, PCC
Meg Rentschler is a Clinical Social Worker and Professional Certified Coach and has been a teaching and mentoring professional coaches since 2008. She has over 35 years’ experience in service delivery as a psychotherapist and an executive coach and understands the importance of wellness in mind, body, and spirit to the wholeness of the person. In her company, A Focus on Results Executive Coaching, Meg has worked with leaders in a variety of industries including healthcare, education, manufacturing, finance, and transportation to create healthier work environments through honoring each person’s contribution and unique value.
In the desire to further the education and development of coaches and leaders, Meg created a weekly talk show in 2016. The STaR Coach Show (an acronym for strategies, tools, and resources) offers guidance on skill and business development to coaches around the world and helps leaders use coaching principles to strengthen their effectiveness. It has been described as the encyclopedia for coaching success and has been recognized as a top 20 podcast for coaches.
Meg teaches and mentors in two coach certification programs, the University of Texas at Dallas since 2008 and Positive Coaching Solutions since 2016.
She earned her Bachelor of Science from Michigan State University and her Master of Social Work from The University of Michigan. She attended the University of Texas at Dallas for her Executive Coaching certification.
